19-07-2019 16:00 via adage.com

How to use customer testimonials to promote your brand

If you’re looking to build a larger, more invested audience for your brand, you may want to consider using customer testimonials to do so. Testimonials are a form of social proof that boosts your credibility and helps form a sense of trust with people who are new to your brand.Reviews from others show potential customers your business is legitimate and offers something of value that other people enjoy and happily invest in. When they see that others are content with various aspects of your
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