How to stay influential with influencers

We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators. Understand your partners
In our global study of 300-plus social-media storytellers, more than half reported that they considered themselves to be “content creators,” not “influencers.” Some even pointed out tha