How to make the direct sales process easier and quicker

In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent as director of New York ad sales [O1] and managing a team of sales reps. We were frustrated—we knew our industry well but kept thinking, “This is ridiculous, why is this [buying and sel