How to make advocacy programs work for employees and the brand

It’s a fact that we trust our friends a lot more than we trust advertisers. It’s also a fact that our friends are spending a big chunk of time every day on social media. Recognizing this and the omni-present challenge of cutting through cluttered ad channels, more and more marketers are leaning on their employees to help spread the word. It’s no wonder that a number of tools have emerged to help these marketers do just that.One such provider is GaggleAmp, whose CEO Glenn Gaudet