11-11-2020 22:56 via feeds.adweek.com

How The Telegraph Is Building a Future Free From Third-Party Cookies

The end is nigh for the third-party cookie, and some companies aren't waiting until it's gone to prepare for the future. The Telegraph, which has sworn off using third-party data for audience targeting, is paving the way for how companies identify people online in a privacy-compliant way. The U.K. publisher is running a campaign targeting...
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