How the NFL, Anheuser-Busch are using marketing cloud software

Making the NFL even more popular isn’t easy, especially when it’s competing in places where futbol reigns supreme.But it’s a reality that Aaron Jones, director of fancentric marketing at the NFL, grapples with as he looks to grow the league’s footprint overseas, where the game’s popularity is a far cry when compared to that of the U.S.  For Jones, engagement—and not necessarily sales of products such as jerseys—is paramount.“Streaming is key f