24-10-2023 18:45 via adweek.com

How the 2023 FIFA Women’s World Cup Grew Hispanic Audiences

While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S. Women's National Team exiting the tournament in the knockout rounds--the earliest it has ever departed a World Cup--and powerhouses Canada, Brazil and Germany also getting bounced, the tournament...
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