How Target staged its turnaround

Only a few years ago, Target had a bullseye on its back.The retailer had suffered a massive data breach and its expansion into Canada had not gone well. “It was, frankly, miserable,” Rick Gomez, exec VP and chief marketing and digital officer, told the ANA Masters of Marketing Conference today. Getting back to the growth the retailer saw in its heyday “would take nothing short of a miracle,” he said.Today, the company’s business has never been stronger, he said