How Publishers Can Fight Ad Block

Ad blocking doesn’t catch quite as many headlines these days as it did during its explosive growth phase a few years ago. According to revised predictions by eMarketer, the ad-blocker adoption rate is slowing down across the U.S. and Europe. However, the fact remains that roughly a quarter of all internet users are still blocking ads. Considering that the majority of websites still depend on ad-supported business models to sustain themselves, this is a big problem. Countering ad