How Personalization Helped Alex and Ani Boost Conversions 65%

Jewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting between two executives recently took this practice to another level. Kate Robinson, evp of strategy for the brand, met Shachar Orren, co-founder and CMO of Disney-backed content platform Ex.co, at a networking event for women...