How Ocean Spray is combating breast and ovarian cancer

With more and more studies proving consumers want to purchase from brands that align with causes, purpose-driven marketing continues to be on the rise. According to a 2018 Cone/Porter Novelli survey, 78 percent of people in the U.S. believe companies should support a social cause in addition to making money and 77 percent feel more of an emotional draw to companies that back causes. The nearly 90-year-old cranberry juice company Ocean Spray is quite seasoned at cause marketing. Christi