How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records
Last week, to close out the promotion of its widely hyped BTS meal, McDonald's released--not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. The "Saucy Collection" included tees, a tote, keychains and cushions adorned with anthropomorphic doodles of burgers, fries and other McDonald's treats, hand-drawn by...
Read more »