How ‘Horizontality’ Is Driving M&A in Ad Tech

Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic. Speaking at Adweek's Outlook 2021: The Year Ahead in Marketing and Media event Wednesday, Terence Kawaja, CEO of investment bank Luma Partners, told virtual...