How location-based insights unlock deeper customer understanding—even for digital-only brands

Every brand wants an improved understanding of its customers. Like their offline counterparts, digital marketers have gotten good at analyzing online behaviors and preferences. But for a complete audience picture, you need to know what is happening in real life.For brick-and-mortar businesses to online-only brands, insight into an audience’s real-world location and behavior patterns leads to a more nuanced understanding of their demographics, behaviors, preferences and mindsets. These loca