How Liquid-Plumr's YouTube influencer campaign increased sales

Liquid-Plumr has aired some funny ads over the years, but recent sales results weren’t making executives at the Clorox Co., the brand's corporate parent, smile. Turning to influencers has changed things, though, as Editor at Large Jack Neff writes in the latest case study for Ad Age Studio 30, reversing more than three years of sales and share declines.Interpublic’s FCB remains creative agency of record, as it’s been since a broader agency review in 2016. But its first campaign