How large enterprises can become more data-driven

While today's organizations have access to previously unimaginable volumes of dataon consumers, clients, themselvestoo few have managed to utilize this data in a way that drives tangible, outcomes-based improvements to their own operations.In our view, this corporate inertia can be chalked up to a three-pronged misalignment. Resolving these issues will require making strategic changes that align the company's incentive and accountability structures, people and data sets.Follow the money
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