How Disney Parks uses personalized experiences to boost new ‘Star Wars’ attraction

When guests stroll through Disney’s new “Star Wars”-themed “Galaxy’s Edge” attractions, it’s not uncommon for them to be questioned by stormtroopers—but only if they identify as a member of the “resistance” in the Disney Parks app.Such customized experiences are at the heart of Disney’s strategy to remain relevant in an age where consumers have more entertainment choices than ever. “This personalization is in many ways the f