How d-to-c retailers can scale their businesses

Direct-to-consumer retailers have said it before and they’ll say it again—one of the biggest obstacles to the startup model is scaling the business. While brands have adopted a variety of strategies to grow, including diversifying into new marketing channels and taking on a brick-and-mortar location, there is no secret playbook to follow. This was clear at a Reinventing Retail panel Monday afternoon at Advertising Week, during which d-to-c brands hashed out the pros and cons of perfo