22-05-2020 00:22 via adage.com

How creative technology is transforming the industry

Watch the broadcast replay above—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.A new documentary film by WP Engine, make|SHIFT, examines the advertising industry from the heyday of TV advertising to the dawn of the internet to the rise of the digital experience. It explores how marketers and agencies have shifted and re-shifted their skill sets, creativity and businesses as new creative technologies emerged, declined and were replaced by the next wave of techn
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