How brands can build micro-communities as cures for social isolation

Facebook’s recent TV commercial showcasing the social network’s Groups capabilities shows us that the digital age has not eliminated our desire to spend time together in the physical world. The spot’s tagline, “Let’s find more that brings us together,” should be an anthem to consumers and brands alike—bringing people together and creating a sense of inclusion is what society needs now, more than ever.Ironically, our addiction to digital connections could