How brands can avoid Facebook's quicksand

In March 2019, Instagram presented a new feature that enables users to purchase products directly on Instagram without having to leave the app. The “checkout with Instagram” feature launched in the United States with top brands such as Adidas, Nike, Prada, Warby Parker, Zara and Kylie Cosmetics.Of course, Instagram will be charging sellers a selling fee, rather than placing a fee on buyers. An Instagram spokesperson said to TechCrunch, “We will introduce a selling fee to help f