12-10-2022 22:42 via adweek.com

How Brands Are Tapping Into the Latin Music Renaissance

Editor's note: This is the seventh installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Representing nearly 20% of the U.S. population and controlling an annual buying power of $2.5 trillion, Hispanic consumers for quite some time have been top of...
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