How brands are measuring success—and which metrics are becoming outmoded

Compelling marketing stands out and is shared by consumers. And while there were plenty of campaigns shown at Association of National Advertisers’ Masters of Marketing conference in Orlando that elicited laughter and tears, it's sometimes hard to know how to measure the success of those ads. In today’s constantly connected world, how can marketers be sure the work they put out into the world is having the desired effect in terms of increasing transactions, improving brand percep