27-03-2020 22:00 via feeds.adweek.com

How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort

What do you do when a major corporate diversity initiative's launch is sidelined by a global pandemic? If you're Claudia Romo Edelman and you've spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language...
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