How a blunt-talking agency helped Buffalo Wild Wings get back in the game

Buffalo Wild Wings is beginning to roar back thanks to some blunt talk from its new agency that led to a revamped marketing approach. Visits to its restaurants are now on the rise, says Chief Marketing Officer Seth Freeman, which marks a reversal from a couple of years ago when same-store sales and visits were declining.Buffalo Wild Wings was gobbled up by Arby’s parent company Inspire Brands in February 2018 and six months later Seth Freeman joined as its chief marketing officer.&nbs