18-10-2021 19:31 via feeds.adweek.com

Honda Packs 73 Years and 100 Products Into This Ad Celebrating Its Legacy

Honda is taking a look in the rearview mirror--reflecting on its 73 years in transporting people on land, sea and air--to try to grab the attention of a younger generation of potential buyers. The campaign, dubbed "The Origin of Determination," is intended to be a "big tent" effort with a simultaneous nod to history and...
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