'Hold your nerve' and other advice for marketers, plus NBC cuts ad time: Tuesday Wake Up Call

This, too, shall passAs the coronavirus continues to wreak havoc across the global economy and marketers look for strategies that will carry them through the tough times and out the other end, Ad Age’s Jack Neff gives advertisers a rundown of everything they need to know. “Brands cutting spending now will have a harder time when recovery comes,” Neff writes. “And despite an unprecedented disruption in people’s lives amid a pandemic that could kill hundreds of t