Here’s What the VR Experience at SXSW Looks Like

Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds--accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop. South by Southwest (SXSW), the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week. Known among marketers...