25-06-2021 19:21 via feeds.adweek.com

Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers

Kicking third-party cookie deprecation down the road into 2023 might give marketers cause for some cheer, but, a common hallmark of Google's updates all along remains: details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. Google's Privacy Sandbox proposals are designed by committee so an element of iteration...
Read more »