Here’s What Buyers Really Thought About the 2022 Upfront

If you only listened to the major media companies, the 2022 upfront couldn't have gone better. Warner Bros. Discovery, in its first upfront as a merged company, received $6 billion in commitments. And in its biggest upfront ever, NBCUniversal secured $7 billion, while Disney earned $9 billion. But that's not the whole story. "The biggest...