Hawaiian brew Kona seeks growth with its first national campaign

Hawaiian-born craft brew Kona is about to make the biggest mainland marketing play in its 25-year history. The beer will run its first national TV ads beginning Thursday during March Madness.The spots, by agency Duncan Channon of San Francisco, continue the "Dear Mainland" campaign that first began airing in select markets such as San Diego and Orlando in 2014. Ads feature two Hawaiian locals dubbed the "Bruddahs" who poke fun at the stressful lives of mainlanders while plugging a low-key islan