Halloween Activity Begins Early on Tumblr

Halloween is coming up Thursday, but Tumblr users didn't' wait until the last minute to begin planning their festivities. While it's no surprise that engagements for posts tagged with #Halloween surged 221.54% in September compared with August, they also saw month-to-month gains as early as June (44.35%) and July (53.94%). Tumblr shared data from its...