Great advertising needs a place for both the winning formula and the unexpected

A tremendous number of eyeballs are fixed on monitoring the logistics and metrics of advertising and marketing these days.Which channels perform best when the story is piped through? Is the story loud enough relative to the chatter in the channel to rise above? Do the people attached to each respective pipe react in the way that drives revenue?At an event I attended a few years ago, there were a significant number of young marketers astounded by how much math and Excel wizardry went into what th