Google rolls out massive shakeup to ad biz

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Prabhakar Raghavan, who oversees the company’s $100 billion advertising business, is spearheading the effort following  Sridhar Ramaswamy departure as the senior VP of advertising and commerce at Google. The organizational restructure will focus on four key areas: Privacy and