14-02-2022 01:41 via adweek.com

Gillette Rediscovers Its Edge After 16-Year Super Bowl Absence

As the omicron wave of Covid-19 ebbs and nightlife begins another tentative revival, Gillette is hoping men are ready to start shaving again. The Procter & Gamble brand's first Super Bowl spot since 2006 introduces GilletteLabs' Exfoliating Bar. The ad, by Grey Advertising, features a helpful sink that animatedly pops a Gillette razor into a...
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