Giant Spoon debuts first spot for Yeti as it surfs into new agency role

Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won creative and strategy duties for the outdoor lifestyle brand, without a review.Previously, the majority of Yeti's creative work was handled in-house, although people close to the business told Ad Age that the brand also worked with Austin-based independent agency Preacher on a project basis. It is unclear