Getting comfortable with discomfort, and other things I learned as a small agency

The 10th annual Ad Age Small Agency Conference is set to begin, and while it’s always a special event, it feels a little extra special this year. We’re back in New Orleans, where it all began. But the landscape has changed dramatically over the last decade. Holding companies are contracting, consultancies are buying agencies, and brands are taking more and more work in-house.Where does that leave small agencies? Without the fat of a sprawling holding company, small agencies can