Gary Vaynerchuk on why he (still) thinks it’s OK for creatives to work for free

Gary Vaynerchuk, the outspoken CEO and founder of agency VaynerMedia, came to Advertising Week after facing a weekend of backlash on Twitter. A photo of Vaynerchuk holding a sign that encourages people to work for free has been circulating widely on social media, along with criticism from people who say it’s a bad idea for creatives to give away their work. (One comment, “no no. don’t work for free. that’s dumb,” has over 4,600 likes.)Vaynerchuk, known by his f