Gary Vaynerchuk goads ANA: 'This industry has enormous audacity'

Gary Vaynerchuk dropped a few bombs from the ANA Masters of Marketing on Friday—and only six of them f-bombs.The VaynerX chairman goaded the audience of ANA members, which collectively spend $400 billion in marketing annually, telling them that they are spending it wrong. Professional provocateur that he is, Vaynerchuk called the industry out for being mired in process; navel gazing rather than being focused on the consumer; beholden to old methods of media buying (saying that too many mar