Fundamentals first: Why getting your house in order should come before innovation

The advertising and media industry create amazing work every day for brands. Yet, it’s a little like your friend who goes to Las Vegas a few times a year: You only hear about the wins and celebrations. Our industry has plenty of awards for these great “Vegas nights.” But we often don’t see the struggle and dedication behind the closed doors that create "amazing." Many times, these successes are never recognized publicly. That is because there aren’t many (if any) me