From 'desired' to 'required': Managing the product leap from CPGs to software

If you’ve spent time in consumer packaged goods, you know it’s a world unto itself. There’s a sense of marketing mastery passed from product manager to product manager, an indigenous rigor that comes from having control of all the levers (4Ps anyone?).  But what happens when you take a CPG veteran out of her comfort zone and drop her into the “fail fast” world of software and technology?Let's hear from Mary Ann Somers, SVP-chief growth officer of Intuit&nb