24-09-2019 21:21 via adage.com

Fox, WWE land Progressive as presenting sponsor of ‘Friday Night SmackDown’

While “SmackDown Live” fans are unlikely to see Progressive spokesperson Flo finish off Becky Lynch with a Tombstone Piledriver or shut down Roman Reigns with a deftly applied folding chair to the noggin, the insurance company is about to assume a prominent role in the ring as WWE brings its sports-entertainment franchise to Fox.Progressive has signed on as the presenting sponsor of the two-hour wrestling showcase, which bows Friday, Oct. 4 on Fox. Sporting the new handle “Frid
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