18-05-2021 00:20 via feeds.adweek.com

Fox Pitches Marketers on Its Wonderful World Without Paywalls

Fox doesn't have a subscription video service unlike most of its rivals--and it's using that to its advantage. Executives spent much of Monday afternoon's upfront presentation showing advertisers the benefit of working with a company that is entirely ad-supported, both through the broadcast network and its AVOD streamer, Tubi. Monday's event was the company's third...
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