Fox, agencies join addressable TV consortium

Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying.The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.Project OAR, which stands for Open Addressable Ready, was established earlier this year to develop and deploy a new, open standard for delivering ads to individual households on smart TVs