17-07-2019 15:00 via adage.com

Former MDC Global CMO creates independent agency collective

A former MDC executive is building a new collective of independent agencies to fill what he  perceives as an industry gap for clients seeking one-stop shops to handle all their specialty marketing needs.Bob Kantor, former global chief marketing officer of MDC Partners, is launching Dawn Marketing in partnership with global independent media and analytics network Crossmedia, which will house a portfolio of specialty shops and consultancies. The agencies will be linke
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