Forget connected ‘consumers’: Connected data could be the answer for CMOs

In digital advertising, we’ve moved past the age of the connected consumer: We’re now in the age of the hyper-connected consumer. The ways to engage them are ever-changing, and the time they spend with your brand is ever-shrinking. This raises the stakes for marketers and highlights the opportunities and challenges we face when trying to make the most of each engagement. This is best viewed through the lens of the CMO, who is facing three core challenges.  CMO ‘disruption&