09-03-2021 19:44 via feeds.adweek.com

For Centennial, Lowe’s Funds 100 Community Projects Across the US

The first Lowe's hardware store opened in North Carolina in 1921, and this year marks the brand's 100th in business. But rather than focusing exclusively on that achievement, the brand--now an international home improvement retailer--is using the anniversary to launch a new community support initiative: 100 Hometowns. This will be alongside a new brand campaign,...
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