Flexibility is key and marketers call for a revamp of the upfronts: Ad Age TV Pivot
Welcome to Day 1 of our special-edition Ad Age TV Pivot newsletter.A message from Ad Age Senior Editor Jeanine Poggi: This week we would all typically be gathered in New York—getting our pictures taken with the cast of “This Is Us,” feasting on a buffet of sushi in Central Park and braving the winding steps of the Beacon Theatre. While we may not get the opportunity to hob-knob with celebrities in person or share a cocktail, here at Ad Age we didn’t want the usual upfront
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