Five successful strategies for launching something new

Whether you’re introducing a new fragrance for men, unveiling the latest model in your automotive line or promoting the premiere of a blockbuster film, how you launch to the public makes a huge difference in how successful these products, services or brand messages ultimately become.Done well, launches can stimulate interest, generate buzz and boost sales. When executed poorly, however, they can tarnish a brand’s reputation.How important is launch strategy? Twitter partnered with Bai