Five lessons on navigating the direct-to-consumer landscape

Direct-to-consumer brands are on the radar of every player in advertising—from TV networks trying to woo d-to-c brands with accessible programs and ad solutions, agencies looking to understand their unique needs and larger brands angling to get in the game. As part of the #AdAgeNext series, executives from Allbirds, Boll & Branch, Iris Nova, Hippo Insurance, Anomaly, Work & Co., A&E Network, Viacom, NBCUniversal and Mars Petcare this week came together to di